The stocks most vulnerable to AI disruption … according to AI

General

Primer Team

Feb 13, 2025

As part of our demo series, we publish the most interesting use cases of the Primer platform we’ve seen by users. To kick off, we jump right in at the deep end: Which companies does our financial analyst AI, Primer, think are most threatened… by AI?

Taking a panel of experts’ view on the likely timeline of AI progress over the next 3 years [1], we ask Primer to analyse each company for business model risks, using its deep knowledge of company reporting history. A step-by-step methodology is given at the end of the report.

For the complete list of 2,000 companies ranked on AI disruption likelihood, get in touch at hello@primerapp.com.

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Looking across our list, here's what jumped out: professional services firms dominate this ranking. From IT giants like Cognizant and Accenture to customer service leader Teleperformance and analytics platform RELX - these companies have built empires on work that AI increasingly excels at.

The financial sector is particularly interesting, being potentially vulnerable not just in operations but also in high-value advisory work. Meanwhile, marketing giants like WPP and Havas face pressure as AI excels at content creation while enabling brands to bring marketing in-house. Notably, traditional manufacturers like Continental and Forvia also made our list, showing AI's impact could extend well beyond digital services.